Can Technology Fix the Problem?
It is not a surprise that there are always rifts between the marketing and sales department in business, in fact there’s a study that shows that those in marketing department aren’t happy with the level of communication from the sales department.
Is there something that can be done? Sincerely, this is not something that you leave your hope on chance since it can affect your business drastically. Generally, there’s a solution for this and the solution is a technologically based one – Celigo – the smart cloud integration platform as a service is an app for everything.
Essential communication and collaboration.
Nearly all issues that marketers and sales people have with each other comes from a lack of proper communication and collaboration between teams. In cases like this, neither of the team speaks to each other, which can end up ruining your business, and thus you should find a viable solution like Celigo – the smart cloud integration platform as a service is an app for everything, which has a structured channel of communication like slack.
However, communication and team work is important as both department depend on each other to increase sales. Marketers might have all the content that sales people need to close deals. If the teams collaborate in coming up with good content then it is much easier for the sales team to close more deals.
Come together with an SLA.
It is crucial that both teams know their position. Therefore, a service level agreement is a great place to start – the document needs to be defined, monitored and measured. Have your team gather and come up with everything from the buyer personas to lead definition, end goals etc – feel free to use Celigo.
However, over time ensure that you measure your SLA so that you can know if it is working. This can be done by using some data and analytics to come up with some metric that s able to ensure that the revenue goals, number of leads for marketing and conversion rate stay afloat.
The consistent buyer journey.
Immediately you’re done working on the SLA, you should get some time to define the buyer journey which means the journey customers expect as they purchase the product to the minute it comes right at their doorstep – apparently, this can done through the Celigo platform.
This is the most important aspect of sales, as most companies end up giving their sales team different information as compared to what the marketing team had advertised or even hear a repeat of the same information.
That is why it is crucial to use Celigo – the smart cloud integration platform as a service is an app for everything that can integrate your sales and marketing team for easier communication.